YETTER Infographic

Inspired by a leaky faucet and its growing pool of water drops, this YETTER infographic is an illustrated analogy, depicting the history of sales taxes and how complex they have become over the years. The concept for this infographic answered YETTER’s desire to help business owners better understand how taxes affect their business.

From silhouetted illustrations to bar graphs and timelines, the content and graphics stay true to YETTER’s elegant and intimate brand while still providing valuable information. The infographic was published and promoted on YETTER’s website and throughout social media—educating and engaging audiences with an easily sharable (and extremely thoughtful) tool.