EnMast Identity

After years of working alongside business owners to help turn their dream companies into reality, Anchor Advisors realized there was a supportive void in the small business community. As a group of passionate advisors, they knew it was time to take action. Enter EnMast, an online community where business owners can go for practical help, guidance and resource tools to grow their company.

Working as the creative support behind this new venture, BatesMeron knew it was important for EnMast to have its own identity while still having a recognizable connection to its parent brand, Anchor Advisors. The EnMast logo uses the same nautical theme and contemporary look as Anchor Advisors but with new colors and a design that represents the guiding force of the EnMast community. The tagline, “Business Owners Belong,” emphasizes that with EnMast, business owners no longer have to face challenges alone.