Blogs have become powerful tools in personal and business relationships. But are we communicating properly? As the impact of blogs increases so should our attention to detail—particularly in [...]
It began slowly enough. It started with red pen on my forearms, right ring finger and clothing. Then, I noticed my morning RedEye crossword puzzles were starting to be done exclusively in red [...]
Writing skill is one of those things you’re born with or you’re not. Some people can make garbage day sound elegant; others compose love notes that read more like the list of [...]
Earlier this year, Lake Superior State University published their annual list of “banished words.” The college accepts nominations each year for words and phrases people wish would disappear from [...]
Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving [...]
Whether you’re a professional writer or just compose the occasional email, you need a good dictionary. One with a thesaurus. The dictionary is to make sure you’re spelling words right and words [...]
If you’ve ever squinted at a blog on your Kindle Fire, you know that tablets aren’t a great reading environment for the blog format. Thanks to Pressly’s launch of a self-serve platform for [...]
Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving [...]
Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]
I’ve spoken before of the fear some business owners feel when giving away “free” advice through blogs. I said, and still think, that the fear is unfounded. The benefits of [...]