Tag Archives: viral

Joshua P. Ferguson  

Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers   February 27, 2018

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction.  Written by The Atlantic senior editor Derek Thompson and published last year, Hit Makers examines how psychology and market forces come Continue Reading

Tarah Kraft  

Sharing the Thanksgiving Spirit   November 22, 2016

Let’s face it, 2016 hasn’t been the greatest. We lost some of the greatest musicians in the form of David Bowie, Prince and Leonard Cohen, and amazing athletes such as Jose Fernandez, Muhammad Ali and Arnold Palmer. And don’t even get me started on the deaths of Gene Wilder and Alan Rickman (RIP Snape. Always). We’ve experienced enough loss in Continue Reading


Choose Your Own Ad Adventure   January 31, 2012

A few months back, The New York Times wrote about users picking their own ads on Hulu: “This month, Hulu introduced a format that gives users the option of clicking an “ad swap” button after a commercial begins and choosing to replace it with one of two or three options. Don’t want to sit through an oil company’s commercial? Then Continue Reading