Tag Archives: Twitter

Tarah Kraft  

Your Twitter Strategy: Getting Creative in 140 Characters   July 18, 2017

Since its launch more ten years ago, Twitter has proven to be a great marketing platform for brands. By using a strong Twitter strategy and brand voice, while still connecting with consumers in a fun and conversational way, brands have made the platform a lasting creative outlet for unique marketing. But, in a sea of 500 million tweets a day, Continue Reading

     
Tarah Kraft  

Marketing a Tale As Old As Time   March 21, 2017

To many, March 17th, 2017 was either St. Patrick’s Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the live-action adaptation of Disney’s Beauty and the Beast. Ever since Continue Reading

     
Pilar McQuirter  

Breaking the Internet: Hamburger Helper   April 11, 2016

If you look back at Hamburger Helper and their commercials (or you fondly recall meals from your childhood past), they’ve always been a very family-oriented brand. Many of those spots even center on Lefty, their Helping Hand mascot. These days, Hamburger Helper is seeking to connect with both the moms cooking with their product and the Millennials who are eating it. To reach the latter, Continue Reading

     
Carlie Miller  

Top 5 Social Media Accounts of Brand Mascots   August 11, 2015

While we’re used to seeing brand mascots such as the Energizer bunny, Mr. Peanut, and the GEICO Gecko on TV commercials, many of these mascots are now also showing up on social media websites with their own personal accounts. Looking at the number of people who follow these brands (some of them have over a million followers), it’s clear to Continue Reading

     
Fred Schaaf  

On My Doorstep Every Morning   September 9, 2014

Many people don’t understand why I still read the daily newspaper. I get both Chicago papers delivered to my doorstep each morning and on some Sundays I even add The New York Times to my pile. People are often boggled by the fact that I pay for this service. (I’m sure they’d be appalled to learn I tip the delivery Continue Reading

     
Nina Altadonna  

Sharknado & Brands That Stay Afloat   August 5, 2014

My brother and I have an odd sense of humor. One of our favorite recurring inside jokes is based on our appreciation of horrible, over-the-top films, such as Mega Shark vs. Crocosaurus. Whenever we are both back home in Michigan we wholeheartedly request these types of movies as our pick for family movie night just to witness the appalled reaction Continue Reading

     
Melanie Davis  

How to Get Started on Twitter   August 27, 2013

Twitter launched in 2006. It now has 554,750,000 users and is one of the top 10 most visited Internet sites. But working with clients on social media and chit-chatting with people outside of work, I’ve noticed that by far, it’s still the social network that people have the most apprehension about. I have very social-media-savvy friends who Instagram every damn Continue Reading

     
Nina Altadonna  

The Sweet & Sour of Tweeting   July 10, 2012

With a name as upbeat as Twitter and an action as adorable as tweeting, what could possibly ever go wrong when partaking in this sweet social media delight? A lot. Not to scare anyone off, but tweeting isn’t a child’s game when it comes to the business world. With over 140 million active users, Twitter has become a common form Continue Reading