Tag Archives: strategy

Joshua P. Ferguson  

All Hail the Creative Brief   July 16, 2019

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on its contents). In its role as a centerpiece of agency life, the creative brief is adored and despised, sworn by and shrugged off, considered both a Continue Reading

     
Leah Cho  

Brand Collaborations: Something Old, Something New   December 5, 2017

In today’s internet-driven world, we see trends come and go faster than those short-lived knee-high converse or wedged sneakers. With my own eye for fashion and family members in the industry, I follow a variety of brands for both their classic lines and special editions. Watching these brands, you notice how they are constantly strategizing new ways to grow their Continue Reading

     
Katie Baird  

The Liberating Limitations of Instagram Stories   July 25, 2017

It’s no secret that I am an unabashed lover of Instagram. You might even remember this post about inspiring Instagram accounts. Recently, I’ve been extra enthralled with Instagram’s Stories feature. When Stories first launched, I was irritated at what felt like a bad Snapchat ripoff. But a few key features on Instagram’s version—and the fact that people actually seem to Continue Reading

     
Tarah Kraft  

Nostalgia and Marketing: The Second Coming of the 90s   October 4, 2016

I love the ’90s. I’m a Millennial after all. So over the past couple of years, I’ve obviously been overjoyed by the return of cultural gems from my childhood. This summer’s choker necklace comeback? Definitely embraced it. Britney Spears performing at the VMAs for the first time in nine years?  Definitely watched it. While the second coming of the ’90s Continue Reading

     
Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

     
Carlie Miller  

Can A Website Determine Where You Travel?   June 2, 2015

With the weather warming up and summer fast approaching, some of us at BatesMeron are starting to plan our summertime getaways. While I don’t have any trips on the immediate horizon, I’m always thinking about where I’ll go next. One of the first things I do when planning a trip is go to the official tourism website of the place Continue Reading

     
Chuck Sanchez  

5 Signs That You Need a Design Team   March 24, 2015

Business owners have a plethora of decisions to make on a daily basis. Many of these decisions require an owner to weigh the cost vs. benefit of a vendor, hire or service. Marketing and design is the multi-faceted monster that everyone knows they need but most think they cannot or should not afford. A “design team” can be found in Continue Reading

     
Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading

     
Chuck Sanchez  

Brand Baggin’ It   January 13, 2015

New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is fraught with negative theories. Ranging from the accusatory to the suspicious, much of the coverage has one theme in common: shame. These brand boos have reached an uproar rivaling the wingspan Continue Reading

     
Becka Bates  

6 Reasons Branding Should Be Intentional   October 28, 2014

Earlier this month, I had the honor of giving a presentation at the National Association of Women Business Owners (NAWBO) Chicago’s THRIVE Conference at the Drake Hotel. I shared my take on intentional branding—what it is and what it can do for business owners. Below is just a quick redux of my presentation, if you’d like to hear more about my Continue Reading