Tag Archives: rebranding

Maggie Curran  

Uber’s Constant Rebranding Won’t Fix Neglected Company Culture   October 23, 2018

I grew up, as I’m sure we all did, reciting a rule that was engrained in my memory from the first time a police officer came to my elementary school for a fundamental safety lesson: never get in a stranger’s car. That’s why it’s incredible that, flash forward to today, I hop into strangers’ cars at least once a week, Continue Reading

     
Todd Pierce  

Shedding the Weight   October 2, 2018

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health. In an attempt to rebrand itself away from your mother’s diet program, Weight Watchers has shifted towards branding themselves as a health and wellness organization that Continue Reading

     
Chuck Sanchez  

Brand Baggin’ It   January 13, 2015

New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is fraught with negative theories. Ranging from the accusatory to the suspicious, much of the coverage has one theme in common: shame. These brand boos have reached an uproar rivaling the wingspan Continue Reading

     
Becka Bates  

6 Questions for: Kelly Terlau   January 31, 2013

Kelly Terlau’s title is Chief Operations Officer, but if she was being accurate about everything that she does at Investment Answers, her business card would be filled to the brim: marketer, strategist, planner, listener, advisor, cheerleader, dreamer. Kelly does it all as part of the company’s mission to make financial planning less daunting, working with her team to arm their Continue Reading

     
Melissa Muñoz  

Toddler Toy or Modern Icon? Examining USA Today’s New Logo   September 25, 2012

USA Today got a facelift for its 30th. Last week, the newspaper unveiled a bold logo and layout redesign in an effort to stand apart from its competitors and entice more advertising and sales. I absolutely agree that it was high time to spruce up the old logo. The graphic, typesetting and alignment needed to be ushered into the 21st Continue Reading

     
Becka Bates  

6 Questions for: Brad Farris   May 8, 2012

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to us. This post is part of a series of one-on-one interviews with people we work with who’ve made us proud. Continue Reading

     
BatesMeron  

Behind the Branding Scenes: Anchor Advisors   October 25, 2011

We recently helped our friends at Anchor Advisors go through a rebranding. A passionate team of small business and non-profit advisors, they already had a wealth of business expertise, devoted clients and a great track record—they just needed their brand to match that string of accomplishments. Enter BatesMeron and a strong brand strategy, new logo, collateral, web skin—and messaging that Continue Reading