Tag Archives: rebrand

Linda Dao Ohr  

Consistent Branding: Keeping the Sales vs Marketing Peace   August 19, 2019

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to blame. From the sales team perspective, the problem is obvious: Marketing spends their Continue Reading

     
Horacio Acevedo  

Dunkin’: A Rebrand Done Right   January 22, 2019

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands. This is because they are usually followed by a flurry of articles on why the new rebrand fails and why it was a step Continue Reading

     
Todd Pierce  

Shedding the Weight   October 2, 2018

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health. In an attempt to rebrand itself away from your mother’s diet program, Weight Watchers has shifted towards branding themselves as a health and wellness organization that Continue Reading

     
BatesMeron  

Marketing to Women Done Right   August 7, 2014

The team at BatesMeron was recently inspired by a powerful, motivational and breathtaking Under Armour advertisement. However, the visually stunning 60-second spot isn’t like many other Under Armour ads. This ad focuses on a ballerina. Shifting from its usual football-clad, male-athlete-starring commercials, Under Armour is currently trying to rebrand itself as gear that empowers athletic women. This new direction steers Continue Reading

     
Becka Bates  

6 Questions for: Todd Sigety   August 20, 2013

Todd Sigety is the President of the International Society of Appraisers. As an expert appraiser, Todd is certified in Antiques and Residential Contents—making him qualified to appraise a wide range of fine and decorative arts. As ISA President, Todd stays busy working to support member needs, reach new audiences and extend overall brand awareness. I interviewed Todd as part of Continue Reading