Tag Archives: Nike

Todd Pierce  

Timeless Logos: If it Aint Broke… Don’t Fix It   January 16, 2018

When you think of the something that has “stood the test of time” what comes to mind? Is it a building, a clothing trend, your favorite restaurant or maybe a relationship? Well something that may not necessarily come to mind, but certainly should, is a logo. A great logo means a brand is recognizable at just a glance, but some Continue Reading

     
Fred Schaaf  

Design on my Feet   July 14, 2015

Last week while I was sitting on my stoop reading the pile of newspapers that get chucked at my doorstep every morning, I ran across a New York Times article about a new sneaker exhibit at the Brooklyn Museum. The article caught my eye for several reasons: I used to live two blocks from the museum, I have a healthy Continue Reading

     
Becka Bates  

6 Questions for: Todd Pierce   August 19, 2014

Todd Pierce is a veteran BatesMeron graphic designer, dad-joke connoisseur and resident Sporty Spice. I’ve loved watching Todd grow as a designer since we first hired him as an intern more than three years ago. He has since become an integral part of the BatesMeron family. His skill for turning around massive projects with ease, while still inserting his creative Continue Reading

     
BatesMeron  

Marketing to Women Done Right   August 7, 2014

The team at BatesMeron was recently inspired by a powerful, motivational and breathtaking Under Armour advertisement. However, the visually stunning 60-second spot isn’t like many other Under Armour ads. This ad focuses on a ballerina. Shifting from its usual football-clad, male-athlete-starring commercials, Under Armour is currently trying to rebrand itself as gear that empowers athletic women. This new direction steers Continue Reading

     
Nina Altadonna  

How to Build a Meaningful Brand   January 3, 2013

Before we can craft the perfect tagline or design a logo that fits your brand like a glove, we first need to discover who your brand is. To do this, our creative team takes time in the development process to dissect your brand down to the bones, discovering what features, benefits and values make your brand unique. We start this Continue Reading