Tag Archives: messaging

Joshua P. Ferguson  

Building Brand Culture: Why > What   July 11, 2017

Recently, BatesMeron President Becka Bates invited me to join her at Vistage, an executive leadership advisory group that meets monthly. During this particular session, psychologist and culture change expert Dr. Gustavo Grodnitzky came in to speak to us about the impact of culture on success in business. A fascinating presentation from start to finish, Dr. Gustavo made the case that culture Continue Reading

     
Anna Woodward  

Brand Activism in Today’s Marketplace   February 21, 2017

It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and sometimes it’s brand activism, going a little deeper and aiming for the moral center. In 1971, America was still in the Vietnam War and the idea of universal love and harmony Continue Reading

     
Carlie Miller  

5 Breast Cancer Awareness Campaigns that Go Beyond the Pink Ribbon   October 27, 2015

Ah, October. The leaves are changing, scary movies are making their way into theaters, and pink ribbons are popping up everywhere. Since 1985, October has been officially designated National Breast Cancer Awareness Month in the US, and corporations and non-profit organizations alike have been jumping at the chance to work this into their marketing campaigns. While some marketing campaigns do little Continue Reading

     
BatesMeron  

Font Fallbacks?   September 8, 2015

  Ever find yourself caught in a font rut? Maybe you have a favorite serif or a fallback slab that tend to repeat throughout your portfolio of work. This could be a sort of comfort zone or perhaps you choose these typefaces time and time again subconsciously. As designers, we all develop personal styles, but it’s always good to keep Continue Reading

     
Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

     
Carlie Miller  

Can A Website Determine Where You Travel?   June 2, 2015

With the weather warming up and summer fast approaching, some of us at BatesMeron are starting to plan our summertime getaways. While I don’t have any trips on the immediate horizon, I’m always thinking about where I’ll go next. One of the first things I do when planning a trip is go to the official tourism website of the place Continue Reading

     
Nina Altadonna  

Types of Taglines   May 27, 2015

A while back, I wrote about taglines right here on this very blog. I introduced two large categories, action and definition, but also alluded to the fact that there are a multitude of styles that can live within these groups. So today, I’m digging deeper into the verb-filled world of tags and I’m taking you with me. A brief recap Continue Reading

     
Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading

     
Becka Bates  

6 Reasons Branding Should Be Intentional   October 28, 2014

Earlier this month, I had the honor of giving a presentation at the National Association of Women Business Owners (NAWBO) Chicago’s THRIVE Conference at the Drake Hotel. I shared my take on intentional branding—what it is and what it can do for business owners. Below is just a quick redux of my presentation, if you’d like to hear more about my Continue Reading

     
Todd Pierce  

10 Things I’ve Learned From Working with Women   September 16, 2014

I’ve worked at BatesMeron for the better part of my graphic design career. While working here, I’ve had the privilege of working alongside some amazing and talented people. I say “people,” because the BatesMeron team is comprised of about the same number of women and men. However, within the creative department (i.e. writers and designers only), that ratio shifts to more like 4 women Continue Reading