Tag Archives: Marketing

Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

Carlie Miller  

Can A Website Determine Where You Travel?   June 2, 2015

With the weather warming up and summer fast approaching, some of us at BatesMeron are starting to plan our summertime getaways. While I don’t have any trips on the immediate horizon, I’m always thinking about where I’ll go next. One of the first things I do when planning a trip is go to the official tourism website of the place Continue Reading

Taylor Wells  

Brand Safari: Product Placement Where You Least Expect It   May 19, 2015

Working at BatesMeron, I have the chance to be up-close and personal with brands every day. We talk about brands, write about brands and often create new brands, so it comes as no surprise that when it’s time for me to leave the office and head out into the place they call “not work,” I still have brands on the Continue Reading


5 Tips for Aspiring Designers…& Others Alike!   April 21, 2015

A few weeks ago, BatesMeron was greeted by a special visitor—the Professional Association for Design (AIGA) student group from Truman State University. Having traveled all the way from my alma mater in Kirksville, Missouri, these Truman design majors came to Chicago to visit various creative firms around the city and learn more about working at an agency. Years ago, when I Continue Reading

Chuck Sanchez  

5 Signs That You Need a Design Team   March 24, 2015

Business owners have a plethora of decisions to make on a daily basis. Many of these decisions require an owner to weigh the cost vs. benefit of a vendor, hire or service. Marketing and design is the multi-faceted monster that everyone knows they need but most think they cannot or should not afford. A “design team” can be found in Continue Reading

Fred Schaaf  

The Game of Branding   February 23, 2015

There are two events in business that constantly amaze me. The first is the development of a new process. I am often energized by reading about, or being exposed to, a new way of doing something. Envisioning how this new process can improve my job performance— and the team’s performance—is, I believe, a key to moving forward. The second event Continue Reading

Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading

Chuck Sanchez  

6 Gift-Giving Grinches of the Holiday Season   November 4, 2014

The creative minds at BatesMeron Sweet Design have just narrowed down holiday gift ideas for our clients and we’re excited for the big reveal. No matter your personal opinion on the practice, holiday gift-giving is an undeniable way to connect with your clients and drive valuable ROI. If you choose to give a gift, right now is the time to Continue Reading

Becka Bates  

6 Reasons Branding Should Be Intentional   October 28, 2014

Earlier this month, I had the honor of giving a presentation at the National Association of Women Business Owners (NAWBO) Chicago’s THRIVE Conference at the Drake Hotel. I shared my take on intentional branding—what it is and what it can do for business owners. Below is just a quick redux of my presentation, if you’d like to hear more about my Continue Reading

Chuck Sanchez  

5 Marketing Mistakes Small- and Medium-sized Businesses Make   September 30, 2014

Nearly every business owner knows that effective marketing can help them reach their target audience to sell a product or service. Nearly every business owner also makes a series of common mistakes along that path to success. These mistakes hinder business owners from spending their invested capital efficiently and distract them from other imperative business decisions. It’s time to clear Continue Reading