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How Brands are Using Facial Recognition Technology November 14, 2017Among the recently released iPhone X’s myriad new features, the ability for the device to handle facial recognition has probably been the most widely discussed (and critiqued) over the last several weeks. While many consumers have taken to social media to voice their skepticism of the technology, citing a “creepy” factor, there is little doubt that the technology is here Continue Reading |
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Inspiration Information: 7 Podcasts for Creatives November 29, 2016As creatives who are tasked with generating clever ideas, copy and designs for clients daily, we all need a little inspiration to keep us on top of our game. At BatesMeron, our designers are Pinterest pros with endless boards dedicated to color, design, typography and client-specific needs. As an office, we also have an extensive library of design books, publications Continue Reading |
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Spirit Airlines & The Marketing Antics They Let Fly July 21, 2015I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice. I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading |
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Brand Safari: Product Placement Where You Least Expect It May 19, 2015Working at BatesMeron, I have the chance to be up-close and personal with brands every day. We talk about brands, write about brands and often create new brands, so it comes as no surprise that when it’s time for me to leave the office and head out into the place they call “not work,” I still have brands on the Continue Reading |
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5 Tips for Aspiring Designers…& Others Alike! April 21, 2015A few weeks ago, BatesMeron was greeted by a special visitor—the Professional Association for Design (AIGA) student group from Truman State University. Having traveled all the way from my alma mater in Kirksville, Missouri, these Truman design majors came to Chicago to visit various creative firms around the city and learn more about working at an agency. Years ago, when I Continue Reading |
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The Game of Branding February 23, 2015There are two events in business that constantly amaze me. The first is the development of a new process. I am often energized by reading about, or being exposed to, a new way of doing something. Envisioning how this new process can improve my job performance— and the team’s performance—is, I believe, a key to moving forward. The second event Continue Reading |
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This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015 January 27, 2015This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading |
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6 Reasons Branding Should Be Intentional October 28, 2014Earlier this month, I had the honor of giving a presentation at the National Association of Women Business Owners (NAWBO) Chicago’s THRIVE Conference at the Drake Hotel. I shared my take on intentional branding—what it is and what it can do for business owners. Below is just a quick redux of my presentation, if you’d like to hear more about my Continue Reading |
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Due North: Career Compass Direct Mailer September 3, 2014The American Osteopathic Association is a full-service resource for students, residents and practitioners of osteopathic medicine. They recently unveiled an interactive tool, the Career Compass, to help guide its members through all facets of their osteopathic career. Beyond setting goals and milestones for students, it also provides a space for peers to communicate with each other and share advice. After Continue Reading |
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Beyond Business: LinkedIn as a Powerful Marketing Tool September 2, 2014Pardon the pun, but one of LinkedIn’s newest features may be the missing link between networking and content marketing. What was once restricted to “influencers” (read: experts, big-wigs and beyond), is now open to all LinkedIn members because “every professional has valuable experience to share,” according to the official LinkedIn blog announcement. Published posts allow you to build your brand Continue Reading |
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