Tag Archives: marketing

Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading

     
Horacio Acevedo  

Dunkin’: A Rebrand Done Right   January 22, 2019

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands. This is because they are usually followed by a flurry of articles on why the new rebrand fails and why it was a step Continue Reading

     
Carlie Miller  

How Brands are Using Facial Recognition Technology   November 14, 2017

Among the recently released iPhone X’s myriad new features, the ability for the device to handle facial recognition has probably been the most widely discussed (and critiqued) over the last several weeks. While many consumers have taken to social media to voice their skepticism of the technology, citing a “creepy” factor, there is little doubt that the technology is here Continue Reading

     
Carlie Miller  

Building Buzz with Amazon’s Treasure Truck   October 3, 2017

  If you’ve driven around Chicago over the past several weeks, you may have spotted a bright blue “Treasure Truck” driving down the road. Thanks to the truck’s unique, stand-out design, it’s hard to think that someone could drive past all that blue and red or all those circus-like embellishments and not have at least some curiosity about what you Continue Reading

     
Tarah Kraft  

Marketing a Tale As Old As Time   March 21, 2017

To many, March 17th, 2017 was either St. Patrick’s Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the live-action adaptation of Disney’s Beauty and the Beast. Ever since Continue Reading

     
Taylor Wells  

Misconceptions About Creative Agencies   March 1, 2016

Working at a creative agency like BatesMeron, you get used to hearing some of the same assumptions about what work life is really like. “It’s like Mad Men at your office, right?” or, “You guys just sit around thinking up taglines all day, don’t you?” come up often. While yes, we are an exceptionally good-looking and talented bunch here, and Continue Reading

     
Becka Bates  

BatesMeron Ranked as a Top Chicago Marketing Agency   February 18, 2016

We’re thrilled that BatesMeron was recently ranked among the Top Chicago Digital Marketing Agencies by research firm Clutch. BatesMeron also topped Clutch’s list of leading Chicago Branding Agencies. Clutch’s research included a thorough examination of the agencies in the report based on notable clients, case studies, and industry awards and recognition. After an internal assessment, Clutch analysts reached out to Continue Reading

     
Todd Pierce  

Turning Wheelchairs Into Pirate Ships   November 3, 2015

Around this time of year a common topic of discussion amongst people is always Halloween costumes. What will they be? Should it be funny or serious? Should they go all out or make do with household items? For a father named Ryan Weimer in Kaizer, Oregon and his sons, it’s one of the most important conversations of the year. His Continue Reading

     
Carlie Miller  

Can A Website Determine Where You Travel?   June 2, 2015

With the weather warming up and summer fast approaching, some of us at BatesMeron are starting to plan our summertime getaways. While I don’t have any trips on the immediate horizon, I’m always thinking about where I’ll go next. One of the first things I do when planning a trip is go to the official tourism website of the place Continue Reading

     
Chuck Sanchez  

5 Signs That You Need a Design Team   March 24, 2015

Business owners have a plethora of decisions to make on a daily basis. Many of these decisions require an owner to weigh the cost vs. benefit of a vendor, hire or service. Marketing and design is the multi-faceted monster that everyone knows they need but most think they cannot or should not afford. A “design team” can be found in Continue Reading