Tag Archives: marketing

Todd Pierce  

Fight Mental Fatigue With Project Management   February 20, 2020

Let’s be real: Most of us would be lying if we said we weren’t suffering from mental fatigue in at least one aspect of our lives. According to Healthline, mental fatigue can happen to anyone who continually deals with situations that activate their body’s stress response. It can make you feel overwhelmed and emotionally drained, and make your responsibilities and problems Continue Reading

     
Linda Dao Ohr  

Turn Customer Success into Return on Experience   February 6, 2020

We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the real impact of our work—a tool we’ve coined return on experience (ROX). To understand our approach, we’ll have to dig a little deeper, starting with the importance of showcasing Continue Reading

     
frank okay porcaro  

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out   December 12, 2019

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone back-and-forth with whether I agree with this statement, one thing is clear between the lines: one’s style is sacred. As a young illustrator in my early twenties, I fell deeply into Continue Reading

     
Maggie Curran  

Manage Change Management with Marketing   July 30, 2019

Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, change is still a good thing, but adjusting to it as an organization can be a whole different story. That adjustment to organizational change is why change management exists—and Continue Reading

     
Amy Clardy  

Easter Eggs Can Delight Your Audience   July 23, 2019

You may be wondering why we’re talking about Easter eggs in July. We’re not talking about the plastic eggs with chocolate and other prizes inside. Instead, Easter eggs in the marketing world are hidden gems, features or moments of surprise buried within content, advertisements, software and throughout the internet. They are designed to catch you off guard and make you Continue Reading

     
Becka Bates  

The Proof is in the Portfolio: The Work that Came in Clutch in 2018   June 13, 2019

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch. If you’re not familiar, Clutch is a B2B rating and review platform that uses objective feedback from real clients, in addition to other qualifiers like quality of work, to determine company rankings both nationally and locally. That’s why we Continue Reading

     
Matt Roman  

Rainbow Capitalism   June 4, 2019

It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies together to celebrate and remember the Stonewall Riots of 1969, where our brothers and sisters stood together and fought back against harassment, hatred and oppression. Continue Reading

     
Maggie Curran  

Targeted Ads: Friend or Foe?   May 28, 2019

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that I had when I got into bed. Targeted advertising: powerful Continue Reading

     
Amy Clardy  

Customer Experience is Your Biggest Brand Differentiator   May 21, 2019

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch experiences that will help them to emerge victorious. Customer Experience Continue Reading

     
Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading