Tag Archives: malcolm gladwell

Joshua P. Ferguson  

Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers   February 27, 2018

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction.  Written by The Atlantic senior editor Derek Thompson and published last year, Hit Makers examines how psychology and market forces come Continue Reading