Tag Archives: life at BMSD

Becka Bates  

Building a Manifesto (part 4 of 6)   August 30, 2010

When Shachar and I started BatesMeron, we created a Manifesto. This set of six defining characteristics has become our moral compass, helped to shape who we are as a brand—and kept us honest for over five years. We believe this is one of the most valuable steps we took when starting out, and we often reference our Manifesto when making Continue Reading

     
Becka Bates  

Building a Manifesto (part 3 of 6)   April 29, 2010

Here’s another installment in my series about our Manifesto. This set of ‘Six rules to live and die by’ has served us very well over the years, and we are challenged every day to uphold and respect these rules. (And sure, we’ll admit our Manifesto has evolved. We’re less naive now than we were five years ago, and more naive Continue Reading

     
Becka Bates  

Building a Manifesto (part 2 of 6)   December 8, 2009

When we started BatesMeron, we created a Manifesto. This set of six defining characteristics has become our moral compass, helped to shape who we are as a brand—and generally kept us honest for nearly five years. We believe this is one of the most valuable steps we took when starting out, and we often reference our Manifesto when making hard Continue Reading

     
Becka Bates  

Building a Manifesto (part 1 of 6)   September 28, 2009

When we started BatesMeron, we created a Manifesto. Before building our agency, we were trying to define what an agency should be, and to discover whether that voice would set us apart from the masses. After a very long and rambling series of thoughts by me were boiled down into powerful statements by Shachar (what he does best), we knew Continue Reading