Tag Archives: identity

Amy Clardy  

Is Your Website An Accurate Reflection Of Your Brand Identity?   November 21, 2019

If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that between 70-80% of people research a company online before visiting Continue Reading

Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading

Todd Pierce  

Wine & Design: The Art of Labels   June 9, 2015

I want to start of by stating that I am not a wine drinker, nor could I tell you the difference between a Cabernet and a Pinot. (I just know they are both red wines.) However, I often find myself buying wine for either a party, a gift or just because I was asked to pick up a bottle on Continue Reading


Body Branding   March 31, 2015

The topic of tattoos can be a tricky one. For years, I have wanted to get “inked,” and as I approach a final decision more closely, blogging for BatesMeron presents itself as an ideal opportunity to reflect on this long-standing form of artwork. In a way, a tattoo stands as a personal brand on your body, supporting your story and Continue Reading

Todd Pierce  

The Walmart Logo Looks Oddly Familiar   February 10, 2015

I was recently asked to add the Walmart logo into a design I was working on. Easy enough. However, while placing the logo into layout, I couldn’t help but analyze it. Something about it looked very familiar. No, not because I walk by the popular store everyday, but because something about the font stood out to me. All of a Continue Reading

Chuck Sanchez  

Brand Baggin’ It   January 13, 2015

New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is fraught with negative theories. Ranging from the accusatory to the suspicious, much of the coverage has one theme in common: shame. These brand boos have reached an uproar rivaling the wingspan Continue Reading


April Showers Bring May Awards   May 1, 2014

The BatesMeron team is tickled to announce that we’ve won not just one but three 2014 Communicator Awards from the Academy of Interactive and Visual Arts. The Communicator Awards is one of the largest and most competitive awards programs of its kind that honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and Continue Reading


Judging Covers: A Designer’s Plight   April 29, 2014

Everyone has heard the adage, “Don’t judge a book by its cover.” Some people may even live by this phrase. But for creative people, the task of setting aside face value and looking within to find the true meaning of something can be very difficult. That’s because our job is to create the face value that sparks a user’s interest! For example, if Continue Reading


The Harley Way of Life   July 2, 2013

It’s finally motorcycle season in Chicago, and I’ve got bikes on the brain. There really is nothing I would rather be doing than sitting on the back of a bike with the sky open around me, the wind in my hair and an occasional bug straight to the face. I guess my passion for being that babe on back makes Continue Reading