Tag Archives: grammar

Joshua P. Ferguson  

Getting Adverbsarial: Writing in the Age of the Adverb   July 5, 2016

I consider myself to be someone who stays on top of current events and popular culture. It’s helpful when you’re a writer. Sifting through the latest on the presidential race, Game of Thrones and Beyonce last month, I stumbled across more than one article analyzing our collective overuse of the adverb. I know what you’re thinking, ‘wow, more than one?’ Continue Reading

Todd Pierce  

10 Things I’ve Learned From Working with Women   September 16, 2014

I’ve worked at BatesMeron for the better part of my graphic design career. While working here, I’ve had the privilege of working alongside some amazing and talented people. I say “people,” because the BatesMeron team is comprised of about the same number of women and men. However, within the creative department (i.e. writers and designers only), that ratio shifts to more like 4 women Continue Reading

Rachel Skybetter  

Rachel’s Writing Corner: 4 Quick Editing Tips   March 11, 2014

It began slowly enough. It started with red pen on my forearms, right ring finger and clothing. Then, I noticed my morning RedEye crossword puzzles were starting to be done exclusively in red pen. And recently at a baby shower, a request for spare pens turned up six in one purse grab—four of which were red. It was then I Continue Reading

Melanie Davis  

7 Ways to Fake Being a Good Writer   August 6, 2013

Writing skill is one of those things you’re born with or you’re not. Some people can recognize synonym to synonym and make garbage day sound elegant; others compose love notes that read more like the list of horrifying side effects at the end of prescription drug commercials. However, that doesn’t mean you can’t improve your writing ability from “pretty bad” Continue Reading


The Great Healthcare Debate   September 21, 2009

I know it may be too controversial to discuss here, but there’s a raging national debate that I need to weigh in on: “Healthcare” should be one word, not two. As a copywriter, my job is to write clear and compelling language, and sometimes that conflicts with what’s technically “right”. Adspeak allows for the occasional waiving of grammar and even Continue Reading