Tag Archives: gender in advertising

Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her tub, wearing a towel, shaving her already hairless legs in Continue Reading