Tag Archives: event marketing

Becka Bates  

The Story of an Event that Almost Wasn’t   April 24, 2020

Let’s start at the beginning—pre-social-distancing, pre-everyone-wearing-sweatpants-every-day—back in November 2019. Each year around that time, we begin work with Pacific Plug & Liner (PP&L), a wholesale supplier of perennial plant plugs and liners, to develop a theme and accompanying marketing campaign for the California Spring Trials (CAST). One of horticulture’s biggest events in the US, CAST is an annual week-long affair Continue Reading

     
Becka Bates  

6 Questions for: Jen Calhoun   June 16, 2015

Jen Calhoun is the Marketing Manager at Ernst Benary of America, one of the top ornamental seed breeding companies in the world. Jen possesses a lifelong passion for all things green, which she combines with her 16-year track record of creative and strategic marketing every day to make some pretty beautiful campaigns for Benary’s many products—some of which we’ve had the chance to work with her Continue Reading

     
Becka Bates  

6 Questions for: Michelle Truong   June 16, 2014

Michelle Truong is a Senior Communications Analyst at the Options Clearing Corporation (OCC), the world’s largest equity derivatives clearing organization. This year, she was our go-to person for a variety of large-scale collateral for OCC’s pinnacle event, the Options Industry Conference. I interviewed Michelle as part of our 6 Questions feature: a series of interviews with people we work with who inspire us to Continue Reading

     
BatesMeron  

Hermes in the House   May 8, 2014

Just as we were coming down from last week’s Communicator Awards high, we were surprised with a new one—the Hermes Creative Awards has also granted us some serious kudos! Hermes Creative Awards is an international competition for creative professionals administered by the Association of Marketing and Communications Professionals. BatesMeron was one of more than 5,500 entries from across the country Continue Reading

     
BatesMeron  

How to Enjoy the Chicago Flower & Garden Show   March 18, 2014

Your cheat sheet to enjoying the 2014 Chicago Flower & Garden Show is here. To help show regulars, newbies and curious Chicagoans make the most of the annual event held at Navy Pier, BatesMeron created a colorful infographic full of tips and to-dos for visiting the Chicago Flower & Garden Show. From a packed schedule of chef demonstrations to a Continue Reading

     
Becka Bates  

6 Questions for: Tony Abruscato   January 8, 2013

Tony Abruscato is the owner and director of the Chicago Flower & Garden Show, which makes him one of the go-to gardening gurus in the Midwest. Tony’s vision inspires the beautiful gardens that bloom at Navy Pier each spring, and his careful direction ensures that this major production goes off without a hitch. I interviewed Tony as part of our Continue Reading