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Finding Creative Escapes May 6, 2014Creativity involves breaking out of established patterns in order to look at things in a different way. – Edward de Bono As a group of writers, designers and just plain crazy-fun individuals we are always hungry for new inspiration, original approaches and all things fantastic or unusual. This is our creative fuel. Some days we find our fuel in an interesting Continue Reading |
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April Showers Bring May Awards May 1, 2014The BatesMeron team is tickled to announce that we’ve won not just one but three 2014 Communicator Awards from the Academy of Interactive and Visual Arts. The Communicator Awards is one of the largest and most competitive awards programs of its kind that honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and Continue Reading |
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Action vs. Definition: Types of Taglines April 22, 2014Brand taglines come in all shapes and sizes. From motivational (“Just do it.”) to evocative (“Maybe she’s born with it. Maybe it’s Maybelline.”) to unrivaled (“Choosy moms choose Jif.”), taglines provide the opportunity for a brand to immediately connect a brief message with their company’s name. Taglines are one of my favorite elements to a brand’s identity because of their Continue Reading |
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Setting the Mood April 10, 2014Here at BatesMeron we love going into projects that give us a blank slate for creativity, but we need a device to corral all of our ideas. That’s where mood boards come in. We use mood boards to capture the entire essence of a theme through fonts, colors, imagery and background tiles. They help us fuse ideas into one direction, Continue Reading |
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6 Questions for: Melissa Leonard April 8, 2014Melissa Leonard is an Art Director at BatesMeron Sweet Design. In that role, she works to ensure that all creative development serves the client’s purpose and supports their vision. She’s also the leader of our BMSD creative team, helping guide and push their skills forward. I interviewed Melissa as part of our 6 Questions feature: a series of one-on-one interviews Continue Reading |
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Two Creatives Are Better Than One April 1, 2014It’s one thing to create a team but an entirely other thing to create teamwork. At BatesMeron, we believe that operating as a team increases our performance and allows us to produce our best work. But our team’s collaboration isn’t something that just happened over night. The teamwork at our office exists because it’s part of our BatesMeron DNA, part Continue Reading |
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Unconventional Content March 27, 2014We like to keep the library here at BMSD chock-full of inspirational goodies. So, when we stumbled upon an unusual graphic novel, Building Stories, last weekend at a local bookstore, we just HAD to add it to our collection. Building Stories, created by American cartoonist Chris Ware, comes as a box set with several different pieces: 14 bound books, fold outs, Continue Reading |
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Advertising For The Win January 14, 2014For many Americans, after winding down from the undoubtedly crazy holiday season this time of year means only one thing and that is SUPER BOWL time! Although there are still die-hard fans of the pigskin who glue themselves to their seats while watching every play and yelling at the TV when their team screws up, nowadays many viewers just tune Continue Reading |
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BatesMeron Wins Gold From MarCom Awards January 9, 2014The verdict is in! BatesMeron has won a Gold Award from the MarCom Awards 2013 Competition! We received this prestigious honor for our work on the 2013 Pacific Plug & Liner catalog, a 162-page guide to finding, purchasing and enjoying the world’s best plants. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Continue Reading |
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