Tag Archives: creative

BatesMeron  

12 Inevitable Truths of a Creative Agency   August 28, 2014

Ever curious what life’s like at a creative agency? You probably imagine intense brainstorms, big pitches and computer screens filled with beautiful artwork. And yes, those are all true. But there is more. Here are 12 truths that every agency-dwelling individual has thought or felt at least once…per day. 1. When co-workers ask you to hang out outside of work Continue Reading

     
Becka Bates  

6 Questions for: Todd Pierce   August 19, 2014

Todd Pierce is a veteran BatesMeron graphic designer, dad-joke connoisseur and resident Sporty Spice. I’ve loved watching Todd grow as a designer since we first hired him as an intern more than three years ago. He has since become an integral part of the BatesMeron family. His skill for turning around massive projects with ease, while still inserting his creative Continue Reading

     
Paul Zdon  

Taking a Closer Look at Typography   August 12, 2014

Being a design student and working designer at the same time means constantly keeping my ears and eyes open for knowledge and inspiration. I’m particularly interested in custom lettering and type design, so it’s no surprise that when TypeCon rolled around this year I jumped at the opportunity to head to Washington, D.C. for a five-day retreat. Wait a minute—what Continue Reading

     
Nina Altadonna  

Sharknado & Brands That Stay Afloat   August 5, 2014

My brother and I have an odd sense of humor. One of our favorite recurring inside jokes is based on our appreciation of horrible, over-the-top films, such as Mega Shark vs. Crocosaurus. Whenever we are both back home in Michigan we wholeheartedly request these types of movies as our pick for family movie night just to witness the appalled reaction Continue Reading

     
Josey Yun  

Insights from the Intern: Loco for Logos   July 25, 2014

Exciting things are taking place, my friends! This week, I was assigned to collect design ideas for a new project—a logo for a series of workshops taking place at a well-known local business. I don’t want to give too much away just yet, but I’m so stoked for this opportunity. Logos are so much fun to develop and create, but they’re deceptively difficult as Continue Reading

     
Becka Bates  

6 Questions for: I.M. Lerner   July 8, 2014

We are beyond thrilled to congratulate our client, partner and friend, I.M. Lerner, on the publication of the second book in her Under the Staircase children’s book series, The Hidden Entrance. We are again honored to have helped her bring this vision to life through illustration, design and layout.  I interviewed I.M. as part of our 6 Questions feature: a series of interviews to Continue Reading

     
Josey Yun  

Insights From the Intern: Facing Fears   June 27, 2014

They say, “Practice makes perfect!” and I’m a big believer in that. This week, I faced something I dreaded the most…mounting. I don’t want to complain here—if anything, I am truly grateful—but the one thing I always got criticized for in class was my craftsmanship. Even if I were to design something that I found satisfying and pleasing to the eye, presenting Continue Reading

     
BatesMeron  

The BatesMeron Cup: USA vs. Germany   June 26, 2014

We hope you caught today’s less-than-impressive World Cup match between the United States and Germany. While we’re not thrilled with the loss, we’re over the moon to see our national team make it to the knockout stage. And despite what the final score says, Americans are winners, on and off the field. The evidence is below:

     
Fred Schaaf  

Adidas’ World Cup Cross-Marketing   June 24, 2014

We’re in the thick of the World Cup, and us BatesMeron-ers cannot get enough of it. Hopefully, you’ve caught the first two USA matches so far, or at the very least caught Todd’s blog about World Cup jerseys the other week. We aren’t the only ones with World Cup fever. Adidas has struck gold with its fantastic cross-marketing campaign that combines the passion for the beautiful Continue Reading

     
Josey Yun  

Insights from the Intern: Putting the Sweet in BatesMeron Sweet Design   June 20, 2014

Well friends, I’m proud to say that your homegirl finished her first week of working at BatesMeron. Other than the name itself, BatesMeron has so many things that are special and well, SWEET! 1. Websites like Pinterest and Tumblr are accepted here. I find myself spending many hours at home looking at images on Tumblr and Pinterest for fun or when I’m Continue Reading