Tag Archives: creative

Nina Altadonna  

Sharknado & Brands That Stay Afloat   August 5, 2014

My brother and I have an odd sense of humor. One of our favorite recurring inside jokes is based on our appreciation of horrible, over-the-top films, such as Mega Shark vs. Crocosaurus. Whenever we are both back home in Michigan we wholeheartedly request these types of movies as our pick for family movie night just to witness the appalled reaction Continue Reading

     
Josey Yun  

Insights from the Intern: Loco for Logos   July 25, 2014

Exciting things are taking place, my friends! This week, I was assigned to collect design ideas for a new project—a logo for a series of workshops taking place at a well-known local business. I don’t want to give too much away just yet, but I’m so stoked for this opportunity. Logos are so much fun to develop and create, but they’re deceptively difficult as Continue Reading

     
Becka Bates  

6 Questions for: I.M. Lerner   July 8, 2014

We are beyond thrilled to congratulate our client, partner and friend, I.M. Lerner, on the publication of the second book in her Under the Staircase children’s book series, The Hidden Entrance. We are again honored to have helped her bring this vision to life through illustration, design and layout.  I interviewed I.M. as part of our 6 Questions feature: a series of interviews to Continue Reading

     
Josey Yun  

Insights From the Intern: Facing Fears   June 27, 2014

They say, “Practice makes perfect!” and I’m a big believer in that. This week, I faced something I dreaded the most…mounting. I don’t want to complain here—if anything, I am truly grateful—but the one thing I always got criticized for in class was my craftsmanship. Even if I were to design something that I found satisfying and pleasing to the eye, presenting Continue Reading

     
BatesMeron  

The BatesMeron Cup: USA vs. Germany   June 26, 2014

We hope you caught today’s less-than-impressive World Cup match between the United States and Germany. While we’re not thrilled with the loss, we’re over the moon to see our national team make it to the knockout stage. And despite what the final score says, Americans are winners, on and off the field. The evidence is below:

     
Fred Schaaf  

Adidas’ World Cup Cross-Marketing   June 24, 2014

We’re in the thick of the World Cup, and us BatesMeron-ers cannot get enough of it. Hopefully, you’ve caught the first two USA matches so far, or at the very least caught Todd’s blog about World Cup jerseys the other week. We aren’t the only ones with World Cup fever. Adidas has struck gold with its fantastic cross-marketing campaign that combines the passion for the beautiful Continue Reading

     
Josey Yun  

Insights from the Intern: Putting the Sweet in BatesMeron Sweet Design   June 20, 2014

Well friends, I’m proud to say that your homegirl finished her first week of working at BatesMeron. Other than the name itself, BatesMeron has so many things that are special and well, SWEET! 1. Websites like Pinterest and Tumblr are accepted here. I find myself spending many hours at home looking at images on Tumblr and Pinterest for fun or when I’m Continue Reading

     
Rachel Skybetter  

In Memory of Maya   May 29, 2014

“Some day we’ll be able to measure the power of words. I think they are things. They get on the walls. They get on your wallpaper. They get in your rugs, in your upholstery, and your clothes and finally into you.” –Maya Angelou Coming from a family of strong, independent women, it was no surprise that I was introduced to Continue Reading

     
Paul Zdon  

All Good Design Goes Unnoticed   May 27, 2014

The creative team at BatesMeron works hard to come up with design solutions that are invisible. By that, I mean we use design and creative copy that allows our clients’ vision to take center stage—not the other way around. We believe the designer’s hand should be unnoticeable in the finished product; otherwise, a “hiccup” may occur and distract the audience from Continue Reading

     
Rachel Skybetter  

The Wonderful World of Words   May 13, 2014

Eating is one of my favorite things to do. I have a Google document where I keep track of restaurants I want to visit, then dutifully check them off as I slowly make my way through it. I’ll try almost anything once, but like most people, I harbor a few food aversions: pickled items, soggy green beans and things that look too Continue Reading