Tag Archives: creative

Vivienne Apsey  

The Trials and Tribulations of a Young Designer: How Prototyping Saved Me   August 13, 2019

As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our (literal) blood, sweat and tears into. However, no one warns the ambitious, young student about the real-world complexities of taking your first professional Continue Reading

     
Andy Zetek  

Lessons from the Bauhaus 100 Years On   February 20, 2019

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and maybe the most relevant to design—was the Modernist era of the early 20th century. Countless artistic movements emerged from this time, and number one among Continue Reading

     
Matt Roman  

Design for Better   October 30, 2018

As designers, we’ve worked tirelessly to hone a craft we hold near and dear to our hearts—stemming from sleepless nights in the matte room to countless hours staring into blue light rays. So, we often get into a mindset of feeling like we’re owed something for our devotion. Whether that’s a killer portfolio piece, a self-congratulatory award to put on Continue Reading

     
Becka Bates  

6 Questions for Ricardo Gomez   February 27, 2017

Meet the newest member of the BatesMeron team, Ricardo Gomez! Ricardo is a recent Columbia College grad, Chicagoland native and our super-sweet design intern!  I interviewed Ricardo as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who’ve made us proud. Sometimes I like to turn the tables and put our own staffers on Continue Reading

     
Taylor Wells  

Life [or Design] on Mars?   June 21, 2016

The BatesMeron crew was over the moon when we saw that NASA released its retro-futurist recruiting poster series last week. Originally designed in 2009 but finally released to the public, (since they are a public agency) these posters certainly grabbed our attention and got a few of us thinking about the future of space. This is a clear example of Continue Reading

     
Carlie Miller  

The Secret Behind IKEA’s Crazy Product Names   May 31, 2016

Working at an agency responsible for naming products and brands regularly, I always find it hard not to appreciate companies who find creative ways to name their merchandise. I took a trip to IKEA over the weekend and wandered the massive labyrinth of cheap furniture and trendy housewares for a good two and a half hours. During this adventure, my friends and Continue Reading

     
Carlie Miller  

5 Unique Instagram Brand Campaigns   January 26, 2016

While most of the Instagram photos I post are typically of my lunch, my cat or a city skyline, some brands have turned up the dial on creativity and launched some interesting campaigns on the social media platform that have done an excellent job of driving engagement. Here are 5 of my favorite Instagram brand campaigns that think outside of the Continue Reading

     
Fred Schaaf  

Printer Partners—Tips to Master Printing Projects   January 20, 2016

At BatesMeron, we have a pretty great team of talented designers who have mastered the creative process of print. They can take a unique and solid design for a business card and then pick just the right paper, inks and foils. The trouble is, after all of this creative expertise has created a beautiful product, you can easily discover that your Continue Reading

     
BatesMeron  

The Importance of a Creative Outlet   December 15, 2015

When’s the last time you took an art class or read a book for fun? Maybe sketch writing and stand-up are totally your thing, or if you’re like me, a date with a glass of wine… [MORE]

     
BatesMeron  

Better Brainstorming   June 30, 2015

AIGA recently released some tips to help improve brainstorming sessions—and while reading the piece, I found myself agreeing with many of the points. I’ve always enjoyed the process of a good group brainstorm, but this article helped open my eyes to ways that the creative process of collaboration can be made better. The article starts by identifying several faults in the Continue Reading