Tag Archives: Copywriting

Anna Woodward  

The Life Changing Magic of Tidying Up Your Writing   June 27, 2017

When the Life Changing Magic of Tidying Up by Marie Kondo became an international bestseller, I was initially skeptical and slightly overwhelmed by the popularity. From lifestyle gurus inundating the blogosphere with posts about how to fold your t-shirts into tiny little squares to the disgruntled packrats of the world letting their resistance be known in a litany of follow-up think Continue Reading

Anna Woodward  

Summer Bucket List: Productive Writer Edition   April 25, 2017

The days are longer, the air is warmer and Chicagoans are emerging from their apartments in search of summer fun. Growing up, my summer plans were always very simple: do as little of anything resembling “work” as humanly possible. These days my mindset is a little different when it comes to the warmer months. My plans for this summer do Continue Reading

Joshua P. Ferguson  

Verbal Visuals: Language that Moves   March 14, 2017

Last week, I went to see George Saunders speak. A critically acclaimed author, he’s rightfully recognized as one of the best short storytellers America has to offer. So universal is this opinion, TIME magazine voted him one of the 100 Most Influential People in the World adding, “George’s work is a stiff tonic for the vapid agony of contemporary living—great Continue Reading

Carlie Miller  

Why We’re Loving Spotify’s New Ad Campaign   December 13, 2016

As a wrap-up to the weirdness that has been 2016, Spotify has debuted a unique out-of-home ad campaign this week and it’s turning heads. Spotify’s internal creative team combed through users’ data for the year and pulled out informational tidbits that are both intriguing and hilarious. They formed the basis for its “It’s Been Weird” campaign, which is leading with high-profile billboard ads Continue Reading

Joshua P. Ferguson  

Inspiration Information: 7 Podcasts for Creatives   November 29, 2016

As creatives who are tasked with generating clever ideas, copy and designs for clients daily, we all need a little inspiration to keep us on top of our game. At BatesMeron, our designers are Pinterest pros with endless boards dedicated to color, design, typography and client-specific needs. As an office, we also have an extensive library of design books, publications Continue Reading

Joshua P. Ferguson  

Getting Adverbsarial: Writing in the Age of the Adverb   July 5, 2016

I consider myself to be someone who stays on top of current events and popular culture. It’s helpful when you’re a writer. Sifting through the latest on the presidential race, Game of Thrones and Beyonce last month, I stumbled across more than one article analyzing our collective overuse of the adverb. I know what you’re thinking, ‘wow, more than one?’ Continue Reading


Proofing Your Process: How to Be a Better Proofreader   February 16, 2016

As a copywriter at BatesMeron—and, well, anywhere—there are some essential components that come along with the job. 1. You concept. 2. You brainstorm. 3. You write. 4. You proofread. While the first three steps are obviously the more creative and glamorous part of the writing biz, I would argue that proofreading is the most important. Whatever you’re writing—whether it be Continue Reading

Taylor Wells  

800 Words: Advice to Spice up Your Language   July 28, 2015

It’s official; as of this year, our mother-tongue is estimated to have reached an expansive, gargantuan and frankly astounding 1,025,109.8 words. While I’m personally very interested in finding out how English managed to sneak .8 of a word in there, that’s a mystery for another time. Instead, I’d like to talk today about the fact that of those million-plus words Continue Reading

Melissa Muñoz  

A Case for Proofreading   July 10, 2015

Most projects at BMSD follow a fairly standard process; depending on the job, our team will somewhere along the way kick-off, brainstorm, concept, draft, download, design, write, edit and proof. Let’s take a second to appreciate that last, most unsexy of project responsibilities – proofreading. No matter how big or small a job—be it a business card, brochure, children’s book, Continue Reading

Nina Altadonna  

Types of Taglines   May 27, 2015

A while back, I wrote about taglines right here on this very blog. I introduced two large categories, action and definition, but also alluded to the fact that there are a multitude of styles that can live within these groups. So today, I’m digging deeper into the verb-filled world of tags and I’m taking you with me. A brief recap Continue Reading