Tag Archives: content marketing

Vivienne Apsey  

The Trials and Tribulations of a Young Designer: How Prototyping Saved Me   August 13, 2019

As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our (literal) blood, sweat and tears into. However, no one warns the ambitious, young student about the real-world complexities of taking your first professional Continue Reading

     
Carlie Miller  

8 Inspiring Newsletters to Help Take Back Your Inbox   September 25, 2018

In today’s attention economy where views equal dollars and content is being thrown at us wherever we look, it’s easy for people to be passive consumers—reading newsletters you didn’t subscribe to, watching Instagram ads that don’t pertain to you just because they’re in your feed or listening to that U2 album you never chose to download. It’s a habit that Continue Reading

     
Joshua P. Ferguson  

Recipes for Social Media Success   May 3, 2016

If you’re a regular hanging out on Facebook, Twitter, Instagram or YouTube, you’ve definitely seen them. They’re those bite-size, kinda hyperlapse videos that are basically visual recipes for quick or quirky meals. They’re pretty popular. That’s actually an understatement. As an emerging form of social content, these video recipes have become so popular that four of the top 20 brands on Continue Reading

     
Todd Pierce  

10 Things I’ve Learned From Working with Women   September 16, 2014

I’ve worked at BatesMeron for the better part of my graphic design career. While working here, I’ve had the privilege of working alongside some amazing and talented people. I say “people,” because the BatesMeron team is comprised of about the same number of women and men. However, within the creative department (i.e. writers and designers only), that ratio shifts to more like 4 women Continue Reading

     
Rachel Skybetter  

Beyond Business: LinkedIn as a Powerful Marketing Tool   September 2, 2014

Pardon the pun, but one of LinkedIn’s newest features may be the missing link between networking and content marketing. What was once restricted to “influencers” (read: experts, big-wigs and beyond), is now open to all LinkedIn members because “every professional has valuable experience to share,” according to the official LinkedIn blog announcement. Published posts allow you to build your brand Continue Reading

     
BatesMeron  

The BatesMeron Cup: USA vs. Germany   June 26, 2014

We hope you caught today’s less-than-impressive World Cup match between the United States and Germany. While we’re not thrilled with the loss, we’re over the moon to see our national team make it to the knockout stage. And despite what the final score says, Americans are winners, on and off the field. The evidence is below:

     
BatesMeron  

April Showers Bring May Awards   May 1, 2014

The BatesMeron team is tickled to announce that we’ve won not just one but three 2014 Communicator Awards from the Academy of Interactive and Visual Arts. The Communicator Awards is one of the largest and most competitive awards programs of its kind that honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and Continue Reading

     
BatesMeron  

Judging Covers: A Designer’s Plight   April 29, 2014

Everyone has heard the adage, “Don’t judge a book by its cover.” Some people may even live by this phrase. But for creative people, the task of setting aside face value and looking within to find the true meaning of something can be very difficult. That’s because our job is to create the face value that sparks a user’s interest! For example, if Continue Reading

     
Melanie Davis  

How to Get Started on Twitter   August 27, 2013

Twitter launched in 2006. It now has 554,750,000 users and is one of the top 10 most visited Internet sites. But working with clients on social media and chit-chatting with people outside of work, I’ve noticed that by far, it’s still the social network that people have the most apprehension about. I have very social-media-savvy friends who Instagram every damn Continue Reading

     
Becka Bates  

6 Questions for: Brad Farris   May 8, 2012

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to us. This post is part of a series of one-on-one interviews with people we work with who’ve made us proud. Continue Reading