Tag Archives: campaign

Anna Woodward  

Campaign Crush: OkCupid is DTF   January 23, 2018

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on my limited experience and the stories of friends and acquaintances, the results of online dating tend to range from downright horrible to “meh.” Continue Reading

Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

Nina Altadonna  

Types of Taglines   May 27, 2015

A while back, I wrote about taglines right here on this very blog. I introduced two large categories, action and definition, but also alluded to the fact that there are a multitude of styles that can live within these groups. So today, I’m digging deeper into the verb-filled world of tags and I’m taking you with me. A brief recap Continue Reading

Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading