Picture from Suri’s Burn Book One of the most essential copywriting tasks is establishing voice. Voice is the personality and style of a body of writing. If you’re creating a brand from [...]
Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely [...]
We’d like to welcome Brad Farris, Principal of Anchor Advisors, as our first guest blogger. With experience as both a VP and an advisor, Brad is a treasure trove of business wisdom. This [...]
When it comes to investing for retirement, very few people would hand over their savings to the Hamburglar. We want financial advisors we can trust, who have the knowledge and experience [...]
I’ve found the one. Not for me—for you. She’s got curves in all the right places, knows how to strike a pose and has that “come hither” look about her—a first impression [...]
We recently helped our friends at Anchor Advisors go through a rebranding. A passionate team of small business and non-profit advisors, they already had a wealth of business expertise, devoted [...]
Written by Shirley Ellis and Lincoln Chase, “The Name Game,” or “The Banana Song,” creates a catchy number out of a simple rhyming game. You know, “Shirley, Shirley, banana-fana fo firley…” OK, [...]
Have you been noticing more and more quick response (QR) codes on the El, window panels and checkout counters? Well, there’s a good reason for that: QR codes are becoming one of biggest things in [...]
Relationships are complex. Any hopeless romantic will tell you—it’s not always easy to see the world through rose-colored specs. Crossed signals can have heart-wrenching repercussions, [...]
The Social Security Administration recently released its annual list of the previous year’s most popular baby names. While the top 10 names for both boys and girls changed little from 2009, the [...]