Tag Archives: branding

Carlie Miller  

5 Brands Using Experiential Marketing at SXSW   March 13, 2018

South by Southwest is in full-swing again with a wide array of film screenings, concerts, speakers, interactive exhibitions and more. Dedicated to the broad mission of ” helping creative people achieve their goals,” SXSW brings together innovate brands, artists, thought leaders and consumers for 10 immersive days in Austin, Texas. Many big brands set up shop for the event in Continue Reading

Anna Woodward  

Campaign Crush: OkCupid is DTF   January 23, 2018

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on my limited experience and the stories of friends and acquaintances, the results of online dating tend to range from downright horrible to “meh.” Continue Reading

Melissa Muñoz  

Wrapping Up 2017   December 12, 2017

What do you get when you offer BatesMeroners an opportunity to hear from creatives on their biggest takeaways from 2017? A very excited staff, that’s what. Last week, our friends at Palmer Printing offered us the opportunity to do just that—plus a surprise finale we’re excited to share with all of you! Palmer celebrated their 80th anniversary with a shindig Continue Reading

Carlie Miller  

The Thrill of the New Observation Deck Experience   August 1, 2017

This past weekend I had a couple friends visit from out of town. Naturally, we worked our way through all the obligatory Chicago tourist activities. We shopped on Michigan Avenue, went to Navy Pier, ate deep dish pizza and we also checked out the new TILT! experience at the John Hancock Center. I can remember visiting the observation deck at Continue Reading

Ricardo Gomez  

Brands We Love: English Premier League   April 14, 2017

As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it’s clear that logo simplification is more than a trend—it’s the way of the future for brands.   Not too long ago, I was thinking about this style of minimal brand evolution while Continue Reading

Carlie Miller  

Chicago Flower & Garden Show 2017 Tips and Inspiration   April 4, 2017

Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower Show Productions to help design and brand each year’s event. Continue Reading

Anna Woodward  

Brand Activism in Today’s Marketplace   February 21, 2017

It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and sometimes it’s brand activism, going a little deeper and aiming for the moral center. In 1971, America was still in the Vietnam War and the idea of universal love and harmony Continue Reading

Todd Pierce  

The World Series: Logos from Our Favorite Pastime   November 1, 2016

Since the World Series is underway (and my team, the St. Louis Cardinals, is sitting this year out), I thought I’d use my time wisely and look into the history of World Series logos. Thanks to sportslogos.net, I was able to track them all down and share them with you here. But before I do, I want to throw a Continue Reading

Tarah Kraft  

Nostalgia and Marketing: The Second Coming of the 90s   October 4, 2016

I love the ’90s. I’m a Millennial after all. So over the past couple of years, I’ve obviously been overjoyed by the return of cultural gems from my childhood. This summer’s choker necklace comeback? Definitely embraced it. Britney Spears performing at the VMAs for the first time in nine years?  Definitely watched it. While the second coming of the ’90s Continue Reading

Melissa Muñoz  

We Picked Our Favorite Logo Design of All Time   September 27, 2016

The logo is the keystone to the brand. It’s the piece that holds the whole mess together. The tag. The calling card. The fingerprint. The mark that says everything there is to say about a brand—packed into a square inch of space. It can convey, among other things, a reputation, a tone, history and values. It’s a brand’s introduction and Continue Reading