Tag Archives: branding

Carlie Miller  

The Thrill of the New Observation Deck Experience   August 1, 2017

This past weekend I had a couple friends visit from out of town. Naturally, we worked our way through all the obligatory Chicago tourist activities. We shopped on Michigan Avenue, went to Navy Pier, ate deep dish pizza and we also checked out the new TILT! experience at the John Hancock Center. I can remember visiting the observation deck at Continue Reading

     
Ricardo Gomez  

Brands We Love: English Premier League   April 14, 2017

As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it’s clear that logo simplification is more than a trend—it’s the way of the future for brands.   Not too long ago, I was thinking about this style of minimal brand evolution while Continue Reading

     
Carlie Miller  

Chicago Flower & Garden Show 2017 Tips and Inspiration   April 4, 2017

Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower Show Productions to help design and brand each year’s event. Continue Reading

     
Anna Woodward  

Brand Activism in Today’s Marketplace   February 21, 2017

It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and sometimes it’s brand activism, going a little deeper and aiming for the moral center. In 1971, America was still in the Vietnam War and the idea of universal love and harmony Continue Reading

     
Todd Pierce  

The World Series: Logos from Our Favorite Pastime   November 1, 2016

Since the World Series is underway (and my team, the St. Louis Cardinals, is sitting this year out), I thought I’d use my time wisely and look into the history of World Series logos. Thanks to sportslogos.net, I was able to track them all down and share them with you here. But before I do, I want to throw a Continue Reading

     
Tarah Kraft  

Nostalgia and Marketing: The Second Coming of the 90s   October 4, 2016

I love the ’90s. I’m a Millennial after all. So over the past couple of years, I’ve obviously been overjoyed by the return of cultural gems from my childhood. This summer’s choker necklace comeback? Definitely embraced it. Britney Spears performing at the VMAs for the first time in nine years?  Definitely watched it. While the second coming of the ’90s Continue Reading

     
Melissa Muñoz  

We Picked Our Favorite Logo Design of All Time   September 27, 2016

The logo is the keystone to the brand. It’s the piece that holds the whole mess together. The tag. The calling card. The fingerprint. The mark that says everything there is to say about a brand—packed into a square inch of space. It can convey, among other things, a reputation, a tone, history and values. It’s a brand’s introduction and Continue Reading

     
Anna Woodward  

Live Long and Prosper: Lessons from Star Trek on Brand Longevity   September 20, 2016

  As some of you may have noticed, September 8th was the 50th anniversary of the debut episode of Star Trek: The Original Series. This milestone was marked with TV marathons, shout-outs across the Internet and at a nationwide convention tour, which I attended right here in Chicago when it touched down last weekend. I immersed myself in three days of Continue Reading

     
Joshua P. Ferguson  

Has Cute Gone Too Far?   August 23, 2016

Cute is having a moment. We’re not just talking Katie Perry, Zooey Deschanel, the tiny hamster and Marcel the Shell. It’s the Buzzfeed listicles dedicated to cute t-shirts you’ll never want to take off. It’s the second coming of Lisa Frank. It’s the twitter profile @cuteoverload with 25,500 followers. It’s the Instagram account seemingly voiced, shot and posted to exclusively by Continue Reading

     
Todd Pierce  

Choosing the Right Brand Colors   July 26, 2016

Have you ever needed help deciding the best color for your brand? Pro tip: it shouldn’t be your favorite color. Instead, it should convey what you want to say about your company. Business owners tend to pick brand colors for a variety of arbitrary reasons, i.e. “it looks nice” or “that’s the color of my favorite basketball team!” This is problematic Continue Reading