Tag Archives: brand standards

Linda Dao Ohr  

Consistent Branding: Keeping the Sales vs Marketing Peace   August 19, 2019

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to blame. From the sales team perspective, the problem is obvious: Marketing spends their Continue Reading

Becka Bates  

6 Questions for: Jean O’Brien   May 7, 2013

Jean O’Brien is the Marketing Communications Manager at the American Osteopathic Association, the main representative organization for osteopathic physicians in the United States. Jean takes the lead when it comes to overseeing multiple projects and people, finding a way to ensure all marketing runs smoothly and is completed with AOA quality. I interviewed Jean as part of our 6 Questions Continue Reading