Tag Archives: BMSD

Becka Bates  

The Proof is in the Portfolio: The Work that Came in Clutch in 2018   June 13, 2019

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch. If you’re not familiar, Clutch is a B2B rating and review platform that uses objective feedback from real clients, in addition to other qualifiers like quality of work, to determine company rankings both nationally and locally. That’s why we Continue Reading

     
Maggie Curran  

Targeted Ads: Friend or Foe?   May 28, 2019

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that I had when I got into bed. Targeted advertising: powerful Continue Reading

     
Amy Clardy  

Customer Experience is Your Biggest Brand Differentiator   May 21, 2019

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch experiences that will help them to emerge victorious. Customer Experience Continue Reading

     
Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading

     
Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading

     
Andy Zetek  

Lessons from the Bauhaus 100 Years On   February 20, 2019

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and maybe the most relevant to design—was the Modernist era of the early 20th century. Countless artistic movements emerged from this time, and number one among Continue Reading

     
Becka Bates  

Six Questions for Amy Clardy   January 28, 2019

Get to know the newest member to join the BatesMeron team, Amy Clardy! Amy is our new Account Manager, bringing with her extensive industry experience and plenty of personality. I interviewed Amy as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn the tables and put our Continue Reading

     
Horacio Acevedo  

Dunkin’: A Rebrand Done Right   January 22, 2019

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands. This is because they are usually followed by a flurry of articles on why the new rebrand fails and why it was a step Continue Reading

     
Matt Roman  

Skill Up for the New Year   January 15, 2019

At the end of every year, people around the world begin crafting lofty resolutions, lists filled with things they’ll likely abandon by February, or March if they’re lucky. Societally, we do this out of tradition. And that puts a lot of pressure on us to come up with something unique to achieve. But often, we just repeat a failed resolution Continue Reading

     
Carlie Miller  

The Power of Project Management   December 4, 2018

Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative project makes it into a client’s hands on time and as expected. While the work of my role as an Account Manager at BatesMeron isn’t as outwardly Continue Reading