Tag Archives: BatesMeron

Becka Bates  

The Story of an Event that Almost Wasn’t   April 24, 2020

Let’s start at the beginning—pre-social-distancing, pre-everyone-wearing-sweatpants-every-day—back in November 2019. Each year around that time, we begin work with Pacific Plug & Liner (PP&L), a wholesale supplier of perennial plant plugs and liners, to develop a theme and accompanying marketing campaign for the California Spring Trials (CAST). One of horticulture’s biggest events in the US, CAST is an annual week-long affair Continue Reading

     
Horacio Acevedo  

Respect the Process   March 13, 2020

Launching a new website with the best strategy and process right from the start can make all the difference between a successful launch and one that will fizzle out before getting off the ground. Let’s be real: websites are big investments for businesses—but with a great plan in place, they can also become a brand’s biggest asset. I like to Continue Reading

     
Todd Pierce  

Fight Mental Fatigue With Project Management   February 20, 2020

Let’s be real: Most of us would be lying if we said we weren’t suffering from mental fatigue in at least one aspect of our lives. According to Healthline, mental fatigue can happen to anyone who continually deals with situations that activate their body’s stress response. It can make you feel overwhelmed and emotionally drained, and make your responsibilities and problems Continue Reading

     
Linda Dao Ohr  

Turn Customer Success into Return on Experience   February 6, 2020

We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the real impact of our work—a tool we’ve coined return on experience (ROX). To understand our approach, we’ll have to dig a little deeper, starting with the importance of showcasing Continue Reading

     
frank okay porcaro  

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out   December 12, 2019

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone back-and-forth with whether I agree with this statement, one thing is clear between the lines: one’s style is sacred. As a young illustrator in my early twenties, I fell deeply into Continue Reading

     
Maggie Curran  

The Best Way to Brighten Your Season   December 5, 2019

Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look at another side dish, we will surely explode. Our credit cards have been used more in the last 72 hours than they have in a month, Continue Reading

     
Amy Clardy  

Is Your Website An Accurate Reflection Of Your Brand Identity?   November 21, 2019

If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that between 70-80% of people research a company online before visiting Continue Reading

     
BatesMeron  

Why You Should Pick a Small Agency for Your Project   October 10, 2019

We probably don’t need to convince you that hiring a marketing agency can create huge benefits for any brand. But when it comes to finding that just-right agency for your business, things aren’t quite as simple. Everything from an agency’s location, past projects, clients, specialties and, yes, even its size, become important considerations. Well, the bigger the better, right? Not Continue Reading

     
Dan Wu  

The Best Way to Create Information Architecture   September 12, 2019

We’ve all experienced the frustration of navigating a website and being unable to find the information we need. That’s what usability test sessions are for. As a participant in one of these sessions, I helped test the usability of a photography studio’s website. One of my tasks was finding the price for a family shoot on the site. As I Continue Reading

     
Becka Bates  

Six Questions for Vivienne Apsey   September 4, 2019

Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team. I interviewed Vivienne as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn Continue Reading