Tag Archives: BatesMeron

Vivienne Apsey  

The Trials and Tribulations of a Young Designer: How Prototyping Saved Me   August 13, 2019

As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our (literal) blood, sweat and tears into. However, no one warns the ambitious, young student about the real-world complexities of taking your first professional Continue Reading

     
Matt Roman  

Technical Tricks for Working Faster in Illustrator   August 6, 2019

  As a designer, there’s a valuable amount of time that goes into conceptualizing an idea when working on a new brand or project. It’s arguably the most important component of the work we do. Being able to really dig into each aspect during the beginning phases and then expand upon that research is vital to a successful end product Continue Reading

     
Dan Wu  

How Planning a Trip Uncovers Human-Computer Interactions   July 2, 2019

It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction. Let’s say you’re going to Paris. Your primary goal to get the ball rolling is to purchase flight tickets. When this primary goal comes to your mind, how do you go about achieving it? Continue Reading

     
Andy Zetek  

The Art of Japanese Design Techniques   June 25, 2019

If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative forms in Europe and the Americas has been powerful. For a better grasp on this influence, I’ve centered on the techniques specific to Japanese design that make it effective, Continue Reading

     
Becka Bates  

The Proof is in the Portfolio: The Work that Came in Clutch in 2018   June 13, 2019

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch. If you’re not familiar, Clutch is a B2B rating and review platform that uses objective feedback from real clients, in addition to other qualifiers like quality of work, to determine company rankings both nationally and locally. That’s why we Continue Reading

     
Maggie Curran  

Targeted Ads: Friend or Foe?   May 28, 2019

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that I had when I got into bed. Targeted advertising: powerful Continue Reading

     
Amy Clardy  

Customer Experience is Your Biggest Brand Differentiator   May 21, 2019

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch experiences that will help them to emerge victorious. Customer Experience Continue Reading

     
Todd Pierce  

A Creative’s Guide to Collaboration   April 30, 2019

I am sure everyone has heard the old saying “there is no I in TEAM”—and yes I can feel your eyes rolling just thinking about it. Whether the statement is dated or not, the meaning still speaks the truth. Being a designer may seem like a very independent type of work, and although many designers tend to work on their Continue Reading

     
Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading

     
Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading