Tag Archives: Barbie

Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her tub, wearing a towel, shaving her already hairless legs in Continue Reading

     
Carlie Miller  

Top 5 Social Media Accounts of Brand Mascots   August 11, 2015

While we’re used to seeing brand mascots such as the Energizer bunny, Mr. Peanut, and the GEICO Gecko on TV commercials, many of these mascots are now also showing up on social media websites with their own personal accounts. Looking at the number of people who follow these brands (some of them have over a million followers), it’s clear to Continue Reading