Tag Archives: advertising

Fred Schaaf  

Adidas’ World Cup Cross-Marketing   June 24, 2014

We’re in the thick of the World Cup, and us BatesMeron-ers cannot get enough of it. Hopefully, you’ve caught the first two USA matches so far, or at the very least caught Todd’s blog about World Cup jerseys the other week. We aren’t the only ones with World Cup fever. Adidas has struck gold with its fantastic cross-marketing campaign that combines the passion for the beautiful Continue Reading


April Showers Bring May Awards   May 1, 2014

The BatesMeron team is tickled to announce that we’ve won not just one but three 2014 Communicator Awards from the Academy of Interactive and Visual Arts. The Communicator Awards is one of the largest and most competitive awards programs of its kind that honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and Continue Reading


Judging Covers: A Designer’s Plight   April 29, 2014

Everyone has heard the adage, “Don’t judge a book by its cover.” Some people may even live by this phrase. But for creative people, the task of setting aside face value and looking within to find the true meaning of something can be very difficult. That’s because our job is to create the face value that sparks a user’s interest! For example, if Continue Reading

Todd Pierce  

Advertising For The Win   January 14, 2014

For many Americans, after winding down from the undoubtedly crazy holiday season this time of year means only one thing and that is SUPER BOWL time! Although there are still die-hard fans of the pigskin who glue themselves to their seats while watching every play and yelling at the TV when their team screws up, nowadays many viewers just tune Continue Reading

Rachel Skybetter  

Branding December   December 17, 2013

The days between Thanksgiving and New Year’s Day are a blurry haze of holiday cheer, rosy cheeks and fuzzing feelings. But to some of us, this period can also become a sort of birthday purgatory. I was born on December 19th and have spent the greater part of my near-27 years shrouded in birthday agony come this month. Don’t get me Continue Reading

Todd Pierce  

Ad Placement Faux Pas   February 26, 2013

Since I work for a company that specializes in marketing, I pay more attention to ads than the average Chicagoan. For the most part I don’t spend more than about 3-4 seconds on any one ad, but lately I have found myself lingering more around ones that are humorous or ones that make me ask the question “why?” or even Continue Reading

Nina Altadonna  

Pushing for Oscar   January 22, 2013

I would be lying to you if I said I have never dreamed of winning an Oscar for my undiscovered movie talents, and I would be flat-out in Pinocchio mode if I said I haven’t practiced my future acceptance speech—more than once. However, in the midst of award season, I started thinking about previous winners and their credibility within the Continue Reading

Nina Altadonna  

The Top 12 Ad-spired Halloween Costumes   October 16, 2012

The sudden invasion of pumpkins at your grocery store and the nonstop commercials promoting Hocus Pocus can mean one thing and one thing only—Halloween is near. With the spooky spirit of Halloween spreading, I feel it necessary to help you find inspiration for your upcoming 2012 costume. And since inspiration can come from just about anywhere, I’m going to break Continue Reading


Choose Your Own Ad Adventure   January 31, 2012

A few months back, The New York Times wrote about users picking their own ads on Hulu: “This month, Hulu introduced a format that gives users the option of clicking an “ad swap” button after a commercial begins and choosing to replace it with one of two or three options. Don’t want to sit through an oil company’s commercial? Then Continue Reading