Tag Archives: advertising

Anna Woodward  

Campaign Crush: OkCupid is DTF   January 23, 2018

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on my limited experience and the stories of friends and acquaintances, the results of online dating tend to range from downright horrible to “meh.” Continue Reading

Becka Bates  

BatesMeron Ranked as a Top Chicago Marketing Agency   February 18, 2016

We’re thrilled that BatesMeron was recently ranked among the Top Chicago Digital Marketing Agencies by research firm Clutch. BatesMeron also topped Clutch’s list of leading Chicago Branding Agencies. Clutch’s research included a thorough examination of the agencies in the report based on notable clients, case studies, and industry awards and recognition. After an internal assessment, Clutch analysts reached out to Continue Reading

Carlie Miller  

5 Breast Cancer Awareness Campaigns that Go Beyond the Pink Ribbon   October 27, 2015

Ah, October. The leaves are changing, scary movies are making their way into theaters, and pink ribbons are popping up everywhere. Since 1985, October has been officially designated National Breast Cancer Awareness Month in the US, and corporations and non-profit organizations alike have been jumping at the chance to work this into their marketing campaigns. While some marketing campaigns do little Continue Reading

Taylor Wells  

4 Brands That Rule at Halloween Advertising   October 22, 2015

Every year around this time, we see the advertising world getting in on the fun of Halloween. It’s hard to blame them—Halloween is awesome, but some brands are better at taking advantage of the holiday’s appeal than others. This week, I’d like to take some time to celebrate the brands who’ve managed to avoid the awful Halloween puns, the costumed Continue Reading

Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

Chuck Sanchez  

The Perils of Overused Stock Photography   June 23, 2015

Stock photography refers to staged photographs sold for commercial use. These images are often used for things like advertisements and promotional materials. Stock photography is a necessary and useful part of marketing in that it provides the opportunity for visuals to accompany content when the content itself has no images of its own. While the advantages of stock photography usage Continue Reading

Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading


Copywriters & Curls   January 22, 2015

It’s no secret that 100 percent of the copywriters at BatesMeron have big personalities and big hair to go with them. Our curls and waves are as unpredictable, adorable and creative as we like to think we are—but we haven’t always felt this way. We each spent hours in high school straightening, teasing and forcing our curls into a sleeker shape. After Continue Reading

Nina Altadonna  

5 Reasons to Love This New Gatorade Spot   September 23, 2014

Baseball lover or not, this new Gatorade spot is nearly perfect. If you haven’t seen the 90-second advertisement, appropriately titled “Made in New York,” watch it now. Then read this. Shot in black and white and starring Yankee hero Derek Jeter, the commercial is a beautiful thank you and tip of the hat to his loyal fans…and baseball. So what Continue Reading


How To Write Copy That Sells   August 21, 2014

Recently, our very own Melissa Leonard was trying to sell some furniture in anticipation of her move. As many do, she jumped on Craigslist as a source for easy posting, selling and buying. She wrote a short ‘n sweet description of her brown leather couch, attached some pictures and thought all was well in the world. She figured her couch Continue Reading