Six Questions for Vivienne Apsey

September 4, 2019 | by Becka Bates

Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team.

I interviewed Vivienne as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn the tables and put our own staffers in the hot seat so you not only get to meet them, but also see just how special our team really is.



1. We like to start things out with a little Spill the Bees. Your card reads: Would you rather Freaky Friday body-swap with the opposite gender or a different species? Explain.

Probably a different species. It’d be cool to see the world from a totally new perspective. Being the opposite gender wouldn’t be as exciting. I’d just want to try peeing and then think, “Okay, that’s it.” I’d rather see the world from the perspective of something more different, like a bird.


2. You’re brand new to Chicago! What are you loving about the city so far?

Everything is so accessible! I’m from Detroit, so it’s weird not getting in the car to go places. I have stronger legs now from walking everywhere because everything is at your fingertips here!

I also love the people-watching. On the train, on the beach, everywhere. It’s cool cause people don’t really care about what others think of them here. Everyone just does what they want to do, and you see some interesting stuff because of it.



3. You’re also new to agency life. What made you choose BatesMeron as your first design gig?

I love that BatesMeron is a small agency. There’s a perception that when you go into marketing, it’s more common to work at a huge agency with tons of people. My roommate, who’s also a designer, doesn’t even know all of her coworkers. I like that I work at a boutique agency. I learn better in this environment, and smaller groups means nothing is hidden—a pro and a con, but mostly a pro.

BONUS (because we love to ask new designers this one): If you could design anything in the world, what would it be and why?

I think I’d brand my family. I come from a super Russian and Jewish family, so we’re interesting—very loud and endearing. I’d give us a bright color palette, a really cool, fun typeface and I would design us TONS of swag. They would love that.



4. Aside from design, what else did you consider doing professionally?

When I was really young, I loved astronomy. But I’m terrible at math and science, so that wasn’t going to work out. I also played the oboe and thought about going into musical performance, but I hated that I was practicing all the time. I guess I accidentally found graphic design, and it just stuck with me.


5. You’ve mentioned your love of typography. Off the top of your head, do you have an all-time favorite typeface?

It depends on the day, or even my mood. My favorite classic typeface is called Ogg. It’s so traditionally beautiful. I also love this one display typeface called Trash.



Wait, the typeface is called Trash?

Yeah! I get them for free from other designers. The design community is awesome, everyone shares typefaces with each other. I’ll get emails from designers I haven’t talked to in a while that say “I saw this typeface and thought you’d like it!” It’s the same with the coding community. Everyone helps everyone out.



6. Last but not least, you’ve got to tell us about the time you spent learning design in the Netherlands. What was the biggest takeaway?

There’s no way I can narrow it down to one thing. The biggest takeaways off the top of my head are:

How important cultural immersion is when you’re studying something abroad. Learning by being a part of the city is much more valuable than reading a textbook.

How much European countries value design. It’s amazing. They care about careers in design so much, some offer grants to help young designers start their own businesses.

Prototyping! I just wrote my blog on this topic because it changed my life. I realized design doesn’t always have to look beautiful, that function is just as important.

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