We love dogs. We love innuendo. So when Doggy Style Pet Shop asked us to redesign their witty and whimsical brand, we salivated at the opportunity. We began with the store’s loveable mutt and turned him into a work of art: brush-stroked as a logo, lined like Louis Vuitton.

The brand evolved with a series of New Yorker-style cartoons. This posh and playful style comes through in all the marketing we produce, from direct mail campaigns to ads in Chicagoland Tails.

In the first 18 months working with Doggy Style, their customer base quadrupled. (Talk about puppy love.)

The website took that brand persona to the next level. Like the store, it’s more than a resource—it’s a community of pet lovers, animal health advocates, contest participants and more. doggystylepetshop.com

The site plays up two unique aspects of this doggy shop: the selection of premium organic pet foods, and the inclusive love of cats (and cat owners). doggystylepetshop.com

They’re on a mission from Dog. doggystylepetshop.com