“True merit is like a river: the deeper it is, the less noise it makes.” That first line on the Merit Capital website perfectly sums up this private equity client’s style: successful and understated. meritcapital.com

Like the client, the site is elegant and polished on the surface, yet considerably rich in content. Features like sortable portfolio writeups and downloadable executive bios make this site a true resource for potential clients. meritcapital.com

Even their market data was given the Merit brand treatment, with wealthy reds offset by warm grays and crisp lines punctuated by bold dots. meritcapital.com