As a scientific association with a strong aesthetic focus, the American Academy of Cosmetic Surgery doesn’t shy away from bold design. So BatesMeron was fortunate to be their agency of record when they turned 25 years old—a remarkable achievement for any association.

The yearlong creative campaign—capped by the 25th Annual Meeting—featured the message “Not A Day Over Twenty Five” and accented beautiful photography with silver metallic printing.

BatesMeron helped AACS launch SURGE, a 40–page quarterly magazine that keeps members and industry professionals in the loop on the latest news, trends, technology and techniques.

SURGE offers the opportunity to design and communicate for a highly educated and sophisticated audience, which is extremely satisfying for an agency that strives for creative brilliance.