Tax Technology Group Identity

Success in tandem. A powerful statement and memorable message created for our client, Tax Technology Group. But what does that mean for a firm that specializes in helping clients find, select and implement tax systems? It means adopting the role of a partner for their clients and guiding them through every part of the process in an authentic way.





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Step by step, clients of Tax Technology Group (TTG) not only get an ideal solution, they understand why it was chosen, how it works and the benefit it provides. This method epitomizes the proclamation of achieving success in tandem—and is what inspired the BatesMeron team throughout TTG’s identity and collateral development.




For TTG’s identity creation, we began by exploring what makes the company different from others. Never skipping a step, TTG’s ability to infuse their niche expertise with client education in a seamless, secure and systematic approach is what led the brand core. That deliberate journey to success was brought to life through their logo design—which is illustrated by an abstracted, gradually ascending spiral staircase.

TTG’s brand brochure took “Success in tandem” to new heights. Joining adventure, guidance and accomplishment in one accordion-folded piece, TTG’s brochure was created to inspire action and partnership.


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We emphasized TTG’s mantra of teamwork throughout the piece with artful images of rowing components. This comes to life in an intricate way on the cover and back—where you can see photography and line work intersect to demonstrate a sense of formulaic elegance.

As a result, our client was able to tell a complex story more simply and impactfully. Readers can now easily understand the benefits of working with TTG, as well as resonate with them as a brand and partner.