Sentergroup Website

“What is an association management company?” That was the recurring challenge with Sentergroup’s old website; visitors came and left without really knowing who the company is and what they do.

From that understanding, our biggest focus in redesigning and developing a new website for Sentergroup came down to three things: better explain the company, make navigation intuitive and create a site that has longevity while still staying true to the Sentergroup brand.

Designed and programmed through a CMS platform, we paired bold headlines with beautiful, custom photography to create an established yet welcoming and personal feel to the site. Sentergroup’s branded blue, paired with a cool grey, is the base of the site’s color palette, while an icon system guides site-goers seamlessly through clean and modern pages of helpful content.


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