Savour Identity

A pint-sized topiary that packs an abundance of flavor and punch deserves more than a name. It deserves a brand.

The inspiration behind the look and feel of Pacific Plug & Liner’s bountiful basil tree, Savour™, came from one simple place: the plant. A Greek-type gourmet basil with an incredibly long harvest, the name for this plant grew from its ability to summon senses and entice taste buds.

As the perfect accent to any dish, growing garden or empty tabletop, it was important to emphasize that Savour basil is more than just an ingredient. To do this, we crafted the tagline “Delicious Décor,” capturing the essence of gardening and cooking in style. The logo design acts as a playful nod to the shape of the topiary—using a fork as the stem for the colorful burst of basil leaves at the top of the icon.

Filled with plant highlights, maintenance tips and cooking advice, our miniature Savour brochure was the finishing touch to introducing and creating this appetizing identity.