Pacific Plug & Liner is one of the country’s foremost propagators of plugs and liners in a wide variety of seeded plants. With 250,000 square feet dedicated to plant growth, we wanted to make sure that both of PP&L’s 2012–2013 and 2013–2014 catalogs paid homage not only to their selections from around the world, but also their idyllic locale off the central coast of California.
Through close creative collaboration and vivid imagination, the BatesMeron team crafted a stunning catalog, lending the lush perfection of Eden to the theme: “From Earth’s Eden to your Doorstep.” This dreamy motif then was evolved seamlessly across the following year’s catalog.
Beyond the clean, simple layout to make for easy browsing, the catalog features a number of interactive, original elements including a foldout cover that expands into an Eden-inspired map and a mini Savour™ Basil DIY box.
Our attention to detail and flair for the creative won high praise from the client, customers and the MarCom Awards, which recognized our work with a Gold Award in the Direct Mail/Catalog category for the 2013–2014 catalog.