Plug Connection, one of the largest American plug, liner and grafter liner producers, created a variety of programs to help make the job of picking and choosing varieties easier than ever. The problem? How to get customers excited about them.
The programs help growers tap into resources and easily identify varieties, so BatesMeron re-dubbed them “Powerful Programs” to add impact and intrigue. We created a stunning image brochure filled with the unexpected imagery of plants and technology “plugging in,” which debuted at that year’s spring HORT show.
The simplicity and beauty of the piece juxtaposed with the electronic elements made for a memorable and long-lasting impact that served its purpose in a fun, new way.