After three days of engaging meetings and rubbing elbows with the industry’s best, the Options Industry Conference always concludes it’s preeminent annual event with a promotional video that unveils next year’s highly anticipated location. But before the 2015 destination was declared and the attendees could start counting down the days, BatesMeron was called in to concept, produce and develop a full-flavored video for this seaside paradise.
Cue the Will Smith soundtrack and find your white blazer, OIC 2015 is all about Miami.
Hosted at the iconic Fontainebleau Miami Beach hotel, the goal of this promotional video was to get attendees excited about 2015 by touting the glamorous venue, high-energy atmosphere, rich culture and modern day cool of Miami.
To emphasize Miami’s vintage-chic vibe, the video opens and closes with illustrated images to create the feeling of a retro postcard. Vibrant colors, energetic typography and bold messaging build anticipation in style as a lively, hip-shaking rhythm plays in the background. Welcome to Miami.