CFGS Site Redesign

The Chicago Flower & Garden Show has attracted Midwestern garden lovers to the city for over 150 years. BatesMeron has worked with the iconic event since 2011, providing branding, marketing and promotional support. Most recently, we built their new website.

The project began when Flower Show Productions realized that their outdated website clashed aesthetically with their new branding. The old website also needed major improvements in terms of easy updateability, responsive design, strategic content placement and a more direct call-to-action—especially for buying tickets to the show.

The BatesMeron team wasted no time creating a fresh new design that would be as intuitive and engaging as it was beautiful. We began designing and developing their mobile-friendly website using a bright and bold illustrated theme that matched the feel of the logo. Alongside ease of content, stunning photography and imagery were the driving factors behind the new site’s concept. The Flower & Garden Show is an extremely visual event by nature, so their site needed to reflect the artistry and vibrancy visitors can expect from the show itself.

Now, chicagoflower.com is more robust than ever. With newly organized navigation and a prominent “Buy Tickets” button on every page, visitors can now learn and purchase tickets to the show with ease. The homepage highlights the event’s attractions with fan favorites in rotating sliders and quick links. We also included a live countdown clock to the show’s opening, which helps build anticipation for next year’s event and promotes current ticket sales.

As a result, the Chicago Flower & Garden Show is creating excitement and buzz among visitors of all ages, encouraging them to get involved and share the joy of gardening. And this increased participation isn’t limited to attendees—the company is also attracting more event sponsors through the new and engaging pages dedicated to third-party involvement.

With their site refreshed and their audience energized, the 2016 Show is sure to be the biggest event to date.