Anchor Advisors Identity

Just as an anchor helps a ship control speed and direction, Anchor Advisors helps business leaders stop drifting with the tide and get back on course. With the identity evolution of Anchor Advisors we refocused the brand’s strategy and updated the entire brand to project a contemporary image that was more in sync with where and how the company has grown.

This led to a modern interpretation of the classic ship wheel, which is used to steer on to the correct course. The detail in the ship’s wheel also creates an “A” letterform, subtly introducing the Anchor name into the logo.