AACS 2016 Meeting Collateral & Signage

Our relationship with AACS stretches back for nearly 20 years. We’ve helped them across numerous projects, most notably to bring their annual conference to life with original and show-stopping theme designs. In 2016, we teamed up again to create a series of concepts to lend a powerful look and feel to the chosen theme, ‘Where Science Meets Success.’

 

aacs_concept-web2

 

AACS chose a design concept that personifies individual development and growth. Using architectural line work to create planes against the face and body, we emphasize the structure and dedication needed to reach the next level of success. The modern, edgy and elegant aesthetic lends itself to many fresh iterations across the collateral AACS needed, including programs, a vendor prospectus, direct mailers and event signage.

 

aacs_postcard-web

aacs_ad_mockup_2-web2

 

A key strategic goal for 2016 was to create a greater impact with the direct mail component. So, we focused on developing a creative solution that was both informative and enticing; a single mailer that served as a pleasing presentation of the advance program, schedule and other key information for members to have at their fingertips.

 

dsc_9727-edited-web

dsc_9738-edited-web

 

We designed a boldly colorful envelope that stair-steps the direct-mail pieces in a user-friendly and functional way. In a sea of postcards and boring white mail, this striking little package stands out and commands to be opened.

 

aacs-sketch

 

aacs_1-web2

dsc_9717-edited-web

 

We carried this striking 2016 look and feel over to event signage with stirring black and white imagery, bathed in bright colors and gradients. This served as a cohesive reinforcement of AACS’ conference themes of science and success, exciting guests and setting the stage for another equally memorable and successful event.

 

aacs_ad_2_web2

aacs_2-web

quote-web2