Are you on LinkedIn? Is your company? LinkedIn recently enhanced the functionality of its company pages, making LinkedIn a more powerful brand-building tool. If you haven’t been using LinkedIn to promote your company, now’s a great time to start.
With the revamped company pages, you can now share updates through your company page, just as you can through your personal LinkedIn account. Posting company news, recent awards, job opportunities and best practices are all great ways to demonstrate your thought leadership and show off your recent successes.
Social Media Examiner has some great tips for capitalizing on the new company page features. One of easiest steps to take is completing and updating your company page—or creating a page if you don’t already have one. The products and services tabs within your company page are a great opportunity to promote specific offerings. You can add images, descriptions, links to your company site and even embedded YouTube videos—a rich showcase for your work.
Have any tips of your own for making the most of LinkedIn company pages? Share them with us on our Facebook page. And if you follow our LinkedIn company page, we promise to follow you back! Let’s get the LinkedIn updates flowing.
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