Holiday Marketing Roundup

December 6, 2011 | by BatesMeron

We’re getting in the spirit of the holiday season at BatesMeron. While we love decking the halls, shopping for gifts and baking delicious goodies, we can’t quite turn off the marketing parts of our brains—so we also celebrate by helping our clients reach out to their customers in jolly ways.

As a devoted blog reader, here’s our early gift to you: a holiday marketing roundup with stories on how businesses large and small are weaving the holiday message into their marketing efforts.

How marketers get inside your head to get you to stuff your stockings

Ad Age explains how marketers must strike a delicate balance with the messages they send this season. Over-the-top luxury is a no-go, but campaigns focused solely on price won’t resonate, either.

Small business is big stuff in holiday campaigns

Small Business Saturday, a push for people to shop at local businesses the day after Black Friday, was a big success. And a study conducted just before Small Business Saturday found that almost two-thirds of people said they’d rather do business with a local company.

Huge increase in holiday mobile use

Mobile devices accounted for 14.3% of all online shopping traffic on Black Friday, a jump from 5.6% in 2010. Make sure your website is mobile-friendly so you don’t alienate consumers on the go.

How white polar bear cans upset Coca-Cola’s cause marketing campaign

And finally, a cautionary holiday marketing tale: make sure your efforts to give consumers the warm fuzzies don’t interfere with other important marketing considerations, like being able to tell the difference between your diet and regular offerings.

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