Campaign Crush: Fast Food Ad Frenzy

May 16, 2017 | by Tarah Kraft

We’re all guilty of indulging in fast food every now and then. And if you’re one of the few who is able to resist the urge to devour chicken nuggets and fries on a Sunday morning, then I tip my hat to you. Sometimes (okay—a lot of the time), fast food is exactly what the doctor ordered, especially after seeing a commercial or advertisement for deliciousness.

This past month, fast food chains have been in the advertising spotlight for some of their imaginative and innovative campaigns. Whether you’re a McDonald’s diehard or a Burger King devotee for life, you’ll still appreciate the nuggets of creativity (pun very much intended) on display in these campaigns.

 

Fast Food Ad: Burger King

Burger King: Google Home

Burger King had one of the most controversial, yet extremely clever, fast food ad stunts of the month. In a quick, 15-second commercial, the spot does more than just advertise the Whopper—it activates Google Home devices. By saying “OK, Google, what is in the Whopper burger?” the commercial intentionally triggers viewers’ Google Home devices to search for the Whopper on Google and read out the ingredients. Many are calling this tactic too invasive. I think it’s just genius.

 

Fast Food Ad: KFC

KFC Romance Novel

For Mother’s Day, KFC served up more than just their delicious sides. They released a steamy romance novel, aptly titled “Tender Wings of Desire.” Using KFC’s iconic Colonel as a main character, the free ebook is dedicated to mothers and is described as a “brief escape from motherhood into the arms of your fantasy Colonel.” A love story for the ages, folks. Definitely being added to my reading list!

 

Fast Food Ad: McDonald's

McDonald’s Frork

Leave it to McDonald’s to reinvent the fork in such a beautiful, delicious and comical way. On May 5th for one day only, McDonald’s introduced the “Frork,” a fork that utilizes real fries as “prongs” for scooping up drippings. To hype the amazing utensil, McDonald’s released an infomercial starring Anthony Sullivan—the infomercial king—describing the frork. They even set up a toll-free number to call to make the experience even more authentic. I’m very disappointed that I didn’t get to use the frork in all its glory, but at the very least I’m sure I can make a DIY version at home.

Irresistibly Clever (and oh-so Tasty)

I love seeing ads that disrupts the norm, especially when said advertising is for something that’s nearly impossible to resist. These fast food giants managed to stand out in three very unique ways, all within a month of each other! Pretty impressive and entertaining, to say the least.

Which was your favorite fast food stunt of the month? Sound off in the comments!

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