Choosing the Right Brand Colors

July 26, 2016 | by Todd Pierce

Have you ever needed help deciding the best color for your brand? Pro tip: it shouldn’t be your favorite color. Instead, it should convey what you want to say about your company. Business owners tend to pick brand colors for a variety of arbitrary reasons, i.e. “it looks nice” or “that’s the color of my favorite basketball team!” This is problematic for a number of reasons, the main one being that understanding the psychology of colors is vital when deciding what color best represents your brand identity (and how consumers will interpret it).

It’s no shock that the human mind responds to visual stimuli, and color is one of the major factors in that response. Colors have been known to convey meaning, so much so that it has lasting effects on our culture. From sophistication (black, white or grey) to passion (red) to eco-friendly (green), the use of specific colors affect how we perceive a brand.

Take Starbucks for instance. Knowing that they use primarily green and white as their brand colors, you get the sense they are eco-friendly and health conscious. Now let’s change the colors of their logo. How does your impression of the brand change? Do you still see Starbucks in the same light as you did before?

Even though the design hasn’t changed, the change in color affects the emotion that is evoked from this famous brand. Don’t you agree?

Choosing the right color for your brand can be a daunting task that some of us are just not cut out for. With a little insight into the psychology of colors, you may find it easier to make a connection between your brand and its signature hue.

To make this process even easier (I know it’s very big of me), I have compiled a list of the major colors and some famous brands that have donned them as their own. But that’s not all, I have also gone a step further and provided the meanings behind each including a few descriptive words that are associated with them. Enjoy!

Brand Colors & Their Meanings

The Meanings Behind Brand Colors

Still need help deciding what color will best suit your identity? Here is a useful tool that will aid you in finding the right color for you.

And if that’s not enough, the branding experts here at BatesMeron are always happy to lend a hand. Reach out to our Creative Director, Becka, with inquiries.

1 Response

  1. Jodi

    Love this post- the visuals and descriptive words are BriLliantly helPfUl- thank you!

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